Modern times witnessed the use of immense services to ease life for enterprises from cloud-based tools to check for basic security to complete automated cloud storage solutions, elastic computation, processing capabilities, and much more. The use of technology and fitting application to construct the backbones of their businesses, entertainment, and whatnot. Living in a cyber realm full of company-specific, personal, and stake-oriented data residing on such intricate webs of doubted security making digital assets a positive end for prying eyes.
Hence protection against cyber crimes and data breaches and exploits becomes hot topics for industries no matter in the process of standing up to spread its services or already best in the game. The requirement for a DAM (Digital asset management) solution shall help you track the same reducing risks, mitigating probabilities of the breach, and security of your organization from suspicious personalities on the web.
Besides a damaged reputation, companies that fail to safeguard customer data can be well over bounds to pay a heavy price. The reason for increased complications is the ease of access or simply better accessibility. With digitalization, it’s now easier than ever for Cybercriminals to access important data. Cybercrime can affect any digital asset a company preserves or owns, whether it’s stored on internal servers or cloud-based systems.
Going for a popular example of UBER losing a sum of $128 million in the consequences of a major data breach one might get familiar with the need to secure PII, PCI, and PHI data restricted to no scale, market hold, or making of an organization.
What are Digital Assets?
A Digital asset of a company refers to any information stored digitally, that’s of use to your customers and for the company as well. It consists of the data and the back-end IT systems that are under effect to make the important ongoing digital operations of the company.
Rather than any definitive list of file formats that qualify as a digital asset, a digital asset can be any content, in any format, that is stored digitally and provides value to the company or the users. The definition of a digital asset expands with the use of new types of files and extensions to make an asset.
Data files could be of formats such as Word, JPEG, PDF, MP3, and MP4, and not only these but it can expand in the future with the use of new types of formats of files, hence explaining the expansion of the definition of DIGITAL ASSETS. The Company systems that make use of the digital assets or create or manage the assets could be the Database management system of the company(cloud servers, etc), Or CRM solutions, apps, or websites owned by the company. DAM expert and Digital Asset News editor, Ralph Windsor define a digital asset as,” a collection of binary data that can be directly understood and executed by a computer, so this is the defining feature that makes an asset digital.”
Compliances and Digital Assets
The enforcement of legal actions on violation of compliances and controls on assets and company details propose a threat to company reputation and market value but also demean the respect in terms of preparation for incident response and management features as well as taking a toll on the minimum security requirements that might be essential to be compliant.
What can you expect to go wrong?
It takes minor misconfigurations and overlooking to put you at risk. When concerned about data security, organizations staying loose-handed can expect their data to be breached, removed, manipulated, sold, or put to malicious uses. Here are a few prominent threats from the many available in the cyber realm :
Cloud Vulnerability – Cloud vulnerability is and will continue to be one of the biggest cybersecurity challenges faced by organizations. This is because enterprises are leveraging cloud applications and storing sensitive data related to their employees and business operations on the cloud. Data breach, misconfiguration, insecure interfaces, and APIs account hijacking, malicious insider threats, and DDoS attacks are among the top cloud security threats that will continue to haunt firms failing to invest in a robust cloud security strategy.
AI-Enhanced Cyberthreats – A.I. and Machine Learning have disrupted every industry. Owing to its ability to create a significant impact on marketing services, manufacturing, security, supply chain management, and other fields. AI is finding its way into the business mainstream. But AI is also becoming a Boon for Cyber-criminals. Cybercriminals can use the defense mechanism of an AI to register and start random attacks on the server itself.
Machine Learning Poisoning – If a hacker targets a machine learning model and injects instructions into it, the system becomes vulnerable to attacks. Machine learning models typically use data that is crowd-sourced or taken from social media. They also exploit user-generated information such as satisfaction ratings, purchasing histories, or web traffic. Cybercriminals engaging in MI poisoning could potentially use malicious samples or introduce backdoors or Trojans to poison training sets and compromise the system.
Social Engineering Attacks – Social engineering attacks like phishing have always been used by attackers to trick victims into surrendering sensitive information like login details and credit card information. Though most organizations are enhancing their email security to block phishing attacks, cybercriminals are coming up with sophisticated phishing kits that aid in data breaches and financial fraud. Since Phishing is an effective, high reward, and minimal investment strategy for cybercriminals to gain legitimate access to credentials, it will continue to be a high-risk cyber threat for normal people.
Breach Attack – These attacks compromise the privacy goal of SSL by reducing HTTPS to encrypting page headers, leaving other content susceptible to discovery. Using a combination of brute force attacks and divide-and-conquer techniques, these attacks can be employed by hackers to extract login credentials, email addresses, and other sensitive, personally identifiable information from SSL-enabled websites.
Brute force attack – also referred to as password cracking, brute force attacks are typically carried out to discover log-in credentials and gain access to websites for data theft, vandalism, or the distribution of malicious software, which in turn can be used to launch brute force, DDoS and various types of cyberattacks on other targets. Even without successfully penetrating an online property, brute force attacks can flood servers with traffic, resulting in significant performance issues for the site under attack.
Some more common occurrences of
Breach of access,
Private and Public Web browser
The need to enforce proper security measures and systems helping track business assets can be rightly said to be the point of importance in the industry that might include the implementation of:
Training– Keeping oneself or one’s staff members aware and educated about the various Cyber-threats should be the first step of Digital Asset Management.
Updation and Patch Management– As time goes various cyber-exploiters find new solutions to the already existing protection systems, and to put it simply the cyber-criminals produce smarter methods of exploits. Hence it is important to keep your systems up-to-date, always.
Ensuring DAM(Digital Asset Management) and Endpoint Protection– You should hire cybersecurity experts to manage your systems and ensure that there are no loopholes for any malicious attacks. You should also ensure endpoint protection as it protects networks that are remotely bridged to devices.
Install a firewall & Backup your Data
Exercise Parental control over your systems and networks
Secure your network provider
Get better ways to secure passwords and also improve the quality of passwords
How does Zeron help you achieve your security goal?
Completely automating business asset management systems to secure your endpoints with complete coverage of patch management and process filtering features on a scalable architecture makes Zeron the only solution you would require for your organization. Complete coverage of compliance monitoring as well as scanning your architecture for susceptible endpoints in a jiffy, suggesting preventive and defensive measures, and much more.
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